Marketing Tips: How to Create a Gift Voucher

Here’s a few generalizations that I have found to be true: 

  • -Most photographers struggle with the business aspects of their company
  • -Every photographer would love more of their “ideal” clients.
  • -Photographers aren’t really sure how to market themselves other than bridal shows
  • -New photographers think that you have to have a studio and a ginormous assortment of products to be successful.
  • -Many photographers spend their marketing dollars ineffectively in traditional advertising that produces very low ROI.

At one time or another I displayed each of these in my own business. Now into my 3rd year, I’m finally getting a little perspective and want to share what I’ve learned with those  wanting to avoid costly mistakes.

Using Gift Vouchers

 One of the simplest, most effective ways to market yourself is a simple gift voucher. A beautiful little card, enclosed in a stunning envelope, sealed with your logo. As you’re talking with a new friend or a previous client you hand them this expensive looking envelopment and say something like: “I want to give you this gift voucher towards a complimentary double makeover and $100 towards prints. It can be used as a gift for a girlfriend but most of my clients love to celebrate this season of their lives and book their own exclusive session.”

The gift voucher includes an expiration, which is a Call to Action on their part.

The front is one simple, gorgeous image highlighting the style of photos I capture. The Back bears this simple message, and a line for you to fill in the expiration and name of the recipient.

gift voucher back

For those of you interested- I do design and print these with beautiful gift vouchers as a service to photographers. The design collection includes the accompanying envelopes to match your brand.

(all imagery copyright Christa-Taylor 2013)

 

Uncategorized
March 26, 2013

Leave a Reply

Your email address will not be published. Required fields are marked *

A BEAUTIFUL ROMANCE AT RITZ PARIS - FRANCE

MOST STYLISH SHOES FOR THE MODERN BRIDE

auras biggest dreams for the year to come

FAVOURITES

EXPLORE READERS

CATEGORIES

BROWSE THROUGH MY

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. 

WE ARE SOULMATES

WHY we're the perfect match

"Christa, you are such a delight to work with. You bring so much energy and direction to a photo shoot. The photographs you take, are truly a reflection of your talent and passion in photography."

"you bring so much energy
and direction to a photo shoot...."

Ken & Jessica

Long before I was engaged, I knew I wanted Christa Taylor Photography to capture the special moments of my wedding. She more than met our expectations, and seldom a month goes by without somebody telling us how gorgeous our wedding pictures turned out! 
 Working with Christa is like finding some awesome girlfriend who completely gets you and can show you the beauty in whatever project you're undertaking. I recommend her to every bride I work with! Thank you, Christa, for your incredible work!

"Christa is like finding some awesome
girlfriend who completely gets you..."

Cassie & Jed

Aura captured the wonders of our day. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the. 

"felt surrounded the allure
of grace every single second."

KATE & CASEY

Christa is absolutely PHENOMENAL! My husband and I are beyond blessed to have had her capture our day! She was so great at directing people kindly and having fun too! She's a blast and we enjoyed the day more because of her! We loved getting to know her and she even had us to her home the week after our wedding for a brief photo shoot since the weather had been bad on the wedding day...she really went above and WAY beyond the call of a photographer and became our friend! She's the type we'd schedule a photo shoot with simply to see her and catch up!! Her baby is the cutest most joyful girl just like her momma! 💕There are not words to reccomend Christa highly enough! 💕We love you Christa!!

"SHE WAS SO GREAT AT DIRECTING PEOPLE
KINDLY AND HAVING FUN..."

GABRIEL & TYLER

Aura captured the wonders of our day. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the. 

"felt surrounded the allure
of grace every single second."

OSCAR & ODETTE