Why Sucky Photographers Can Still Beat You

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Jamie Swanson writes: “The success of your business has nothing to do with the quality of your images”

And as much as I hate to admit it, she’s absolutely right. Photography is much more about good business sense, excellent customer service and confidence in sales than any photoshop technique or gorgeous filter.

Your clients will not refer you based on your supreme editing skills but rather your speedy image turnaround and convenient delivery system. Yes, they want nice photos, but the average bride can’t doesn’t know a good photo from a bad one.

That’s why educating your new brides is so important- they won’t know the value of the experience your offering if you don’t communicate. They will make a judgement solely on price unless you give them a reason why you are better than the competition.

This is awkward for us, yes. We’re creatives and don’t really like talking about ourselves- but it’s that kind of timidity that puts incredibly talented photographers OUT OF BUSINESS.

So resolution for the new year:

Answer these questions: 

1. Why am I better than a cheaper photographer? What do I have that no one else does? what about my experience is truly worth $1,000 more?

2. Practice talking about your assets. Look in the mirror, (I dare you) and have a conversation with an imaginary client on why they need to book with you. Believe it yourself and you’ll find it very natural to walk someone else through the process.

3. Be ok with saying goodbye to certain clients. I’ll never forget watching one of Bambi Cantrell’s workshops and her response to a client who is asking for a discount/slashed price: “Oh honey, I wish I could”. So polite, so uncompromising.

4. Prepare an upsell. Compare and contrast the value of your highest packages- really get them to shine. Talk about the benefits. ALWAYS the benefits. They’ll buy…just watch.

Uncategorized
January 10, 2014
  1. Ashley Rogers says:

    Honestly, I’m scared to death to do this, so maybe I should give myself a pep talk, huh? 😉 Thank you Christa; I needed this!

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Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the blind texts it is an almost unorthographic life One day however a small line of blind text by the name of Lorem Ipsum decided to leave for the far World of Grammar. The Big Oxmox advised her not to do so, because there were thousands of bad Commas, wild Question Marks and devious Semikoli, but the Little Blind Text didn’t listen. She packed her seven versalia, put her initial into the belt and made herself on the way. 

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Ken & Jessica

Long before I was engaged, I knew I wanted Christa Taylor Photography to capture the special moments of my wedding. She more than met our expectations, and seldom a month goes by without somebody telling us how gorgeous our wedding pictures turned out! 
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Aura captured the wonders of our day. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the. 

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Christa is absolutely PHENOMENAL! My husband and I are beyond blessed to have had her capture our day! She was so great at directing people kindly and having fun too! She's a blast and we enjoyed the day more because of her! We loved getting to know her and she even had us to her home the week after our wedding for a brief photo shoot since the weather had been bad on the wedding day...she really went above and WAY beyond the call of a photographer and became our friend! She's the type we'd schedule a photo shoot with simply to see her and catch up!! Her baby is the cutest most joyful girl just like her momma! 💕There are not words to reccomend Christa highly enough! 💕We love you Christa!!

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Aura captured the wonders of our day. Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place and supplies it with the necessary regelialia. It is a paradisematic country, in which roasted parts of sentences fly into your mouth. Even the all-powerful Pointing has no control about the. 

"felt surrounded the allure
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